“You’re gonna need a bigger boat.”
When Chief Brody, played by Roy Scheider, said that line to Robert Shaw’s character Capt. Quint, it instantly became a classic cinema one-liner (made all the more remarkable by the fact that it was ad-libbed and unscripted).
Chief Brody says it exasperatedly, having come face to face with the 25-foot, 3-ton Great White moments earlier. There is no small amount of dread in his tone. Check it out:
There are also some valuable business concepts tied into that brief statement. Alas, art imitates life…and business.
Think about, for a moment, your organization, regardless of industry. Sales are what drive growth, revenue and profit. Sales come in many forms: products, services, maybe both, maybe one more than the other. The understanding of your business (and not so necessarily so much your industry) is what establishes your company. It’s the foundation of everything you do.
So with the myriad aspects of any business (sales, accounting, marketing and customer service, to name a few), the question we at RJL pose to you is: Does your current infrastructure efficiently and seamlessly support the crucial aspects of your business?
If your honest answer is “no,” then it’s time to start thinking about a bigger boat. If your answer is “I don’t know,” maybe you do, maybe you don’t…but when do you plan on finding out? For too many, that discovery occurs late. And sometimes late isn’t better than never. RJL has an established track record with customers of all sizes. Our approach starts with the fundamental questions of, What is your business, and how do we improve your business process?
“Jaws” ends bittersweetly. The Great White is conquered by Chief Brody, but Capt. Quint—and his boat—don’t make it. If the idea of controlling your business, rather than your business controlling you, seems like a fantasy, let RJL turn that fantasy into reality. In business, happy endings are possible—if you’re willing to write your own story.